Keter is an innovative global leader uniquely focused on consumer lifestyle solutions for the home and outdoor living areas. Led by CEO Alejandro Pena, Keter Group has become a leader in sustainability while providing clients with access to winning products that are built to last a lifetime.
CEO Alejandro Pena recently took center stage to discuss the happenings at Keter Group while focusing on the launch of its new product line, the Keter Lakeside Collection. Taking time to hammer home some of the importance of sustainability, Pena touted the catalog line at the same time.
Introducing the Lakeside Collection
The rise of the COVID-19 pandemic ushered in an era where gatherings were largely outdoors. Riding the momentum of these outdoor engagements, Keter’s team has developed a unique line of sustainable outdoor furniture and they have called it the Lakeside Collection
The Lakeside Collection features Keter chairs developed in the Adirondack style from LumberTech wood. LumberTech is a form of sustainable material developed from recycled milk cartons. Produced in the United States, LumberTech prevents splinters from happening while providing upwards of 400 lbs of functional support.
Pairing with the Adirondack Chairs, available in six different styles, consumers can find their way to the patented Keter Patio Cooler and Beverage Cart. This cart goes well with the Rockford Outdoor Trash Can, which finishes out the stage for any family gathering or get-together.
All of the products in the Keter Lakeside Collection have been treated by SunGuard technology to ensure that they are UV-resistant and ready to battle the climates. Alejandro Pena points out that all the items in the collection were built to last from sustainable resin materials meant to endure for a lifetime. Convenience is never far from mind when it comes to the Lakeside Collection as CEO Alejandro Pena points out that the chairs are meant to be built by a single person in under 15 minutes.
Looking to the Future With Keter
Keter Group is more than just a supplier of sustainable resin-based home and garden decor. Led by the work of CEO Alejandro Pena, Keter Group is becoming a transformative player on the global stage as they seek to usher in more solidarity among sustainability efforts.
Keter continues to hammer home the importance of sustainability as it reduces its carbon footprint on the environment. To facilitate this process, Keter has started to centrally locate its manufacturing facilities in the regions where products are going to be sold. Additionally, Keter has begun setting up collection campaigns to gather Keter products that would otherwise have ended up in a landfill.
In the future, Keter hopes to continue eliminating the use of non-sustainable practices and materials within its workforce while pushing others within the industry to do the same.
Pena says of this goal, “Every single day, our employees rise to the occasion. They believe the future is bright and that together we can build a better company and, more importantly, a better world for future generations.”
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